Experience Design for Ever-Evolving Digital Landscapes
Simon Reif is a freelance UX Designer and Product Design Lead for digital products, platforms and services.
Simon Reif shapes digital products at the intersection of design and technology. He combines research, conception and prototyping into well-crafted UX solutions — from strategic direction to testable designs. His background in interface design and software development ensures that the result isn't just interfaces, but detailed, coherent product experiences.
Simon works for clients in culture, business and the public sector – as an embedded part of agile product teams, as a design lead, in an advisory role, or with a full project mandate. Larger projects are delivered together with partners from his specialist network.
His diploma in Design and Technology from the Technische Hochschule Lübeck and studies at the Zurich University of the Arts have fundamentally shaped his approach.
Selected Clients
Recent
- ARD MediathekCross-platform live experience
- Juno GmbH & Co.KGVarious pitch and delivery projects
- Kamano GmbHVarious pitch and delivery projects
- LimeSurveyEvolving the digital product experience
- Re-Lounge GmbHCross-platform learning platform
- Robin Alexander: Political JournalismLeading all things digital
Services & Craft
UX Strategy, Research & Testing
I analyse existing products, conduct usability audits, interview real users and test assumptions — with methods that deliver concrete results within days. This way, insights feed into development early, before costly corrections become necessary.
UX Conception
With years of experience, I bring structure to digital products — whether greenfield or evolving existing products. I define information architecture, user flows and concept documentation. The result is well-considered flows and UI designs that can be quickly iterated as prototypes — long before the first line of code is written.
Prototyping
Ideas only become tangible when you can try them out. I build interactive prototypes that feel like real products — from simple click models to detailed designs. This allows concepts to be tested early with real users and well-founded decisions to be made.
Customer Experience
I make visible how customers interact with a company across all touchpoints and channels, from the first contact to the service afterwards. This leads to a shared strategy for experiences that convince customers and simplify and optimise internal processes.
Fractional Leadership, Team Building & Mentorship
I bring long-standing conceptual and UX design expertise into agile product teams, ensure shared alignment, offer co-creation and guide implementation. Whether as a dedicated part of the team, in an advisory role, or as a fractional design lead delivering strategic design leadership without requiring a full-time position.
New project?
Let's talk!
Freiburg (Breisgau), Hamburg and remote.
Network
Normkit, Michael Großklaus, Frank Gruber, Michael Raba, waf.gmbh, Line Andermark, Henning Lüdeke, Henning Thies, Nils Maier, Oliver Habboub, Malte Müller, Andreas Lexa, Studio Sukha, Juno
